Creative healing tools and inspirational art for woc
Karasi is a platform dedicated to inspiring and uplifting Women of Color. Since 2017, I have been creating visual affirmations and creative healing tools that bridge the gap between self-care, self-preservation and creativity.
Role
Branding, Strategy, Web Design
Tools Used
Illustrator, Photoshop, WordPress
Karasi was born from my personal healing journey and soon evolved into a source of inspiration for women who shared similar experiences. Seeing the absence of Black women and women of color in inspirational art and self-care spaces, I knew it was important to create something that reflected us: our beauty, our healing, and our stories.
Early Logo Sketches
When creating the brand for Karasi, I was inspired by nature and the ways the female form presents itself in plants. It was important to me for this identity to be able to be reminiscent of the human form but still abstract enough for the viewer to form their own interpretation of what it represented. Much like how women come in many different forms, shapes and identities.
Problems
When users visited the site via mobile, there was no way to access the cart after adding items.
No clear explination of what the brand was.
Long load times.
Inconsistent brand elements and look/feel.
wireframes
Web redesign
Goals
Address mobile responsiveness and shopping user journey and experience
Unify design elements and messaging
Optimize imagery to decrease load times
Organize content to make it more accessible and easy to navigate.